Are you thinking about creating a YouTube channel, but not know how to make YouTube videos for great YouTube marketing? Out of shame or fear of recording videos, you may be leaving a great opportunity to make money on the internet, have your business and improve your life and the life of your family. Not knowing how to make videos on YouTube will no longer be an excuse for you, because here in this article you will find all the information you need.
The first thing is to learn how to make YouTube videos
YouTube is a platform with millions of daily hits, which can help a lot to leverage your strategy and make you earn a lot of money on the internet. We are talking about the importance of YouTube in a business strategy. After all, it is the second largest search engine in the world, second only to Google. According to YouTube itself, the number of channels on the platform that generate 6-figure revenue annually grows by more than 40% per year. Now, if you already have a business, it would be a waste not to take advantage of this tool to increase your reach and win more customers.
No matter what the content of your video is, you cannot show that you have doubts about the information. So, no stuttering or saying “I think”. Make sure the information is correct and look for evidence for what you are saying. It is also important that you have a certain formality when it comes to passing on your content, especially if it is the business niche.
Define your persona
Persona is a fictional representation of the ideal customer, based on characteristics of real customers. From the definition of persona, you will be able to create relevant content for your channel, based on important information, such as behavior, consumption habits, dreams, pain, in addition to gender, age, location and other such information. .
Meet the public’s need
Whether just to clear a doubt, or to teach something, you need to bring a beginning, middle and an end. Start your video with questions that your audience may have about the topic you are going to address. During the content, show ways to solve the problem and end with a conclusion, solving the problem. Ending a video without the problem resolved is a surefire way to turn it into a disaster. So always keep in mind the pains your target audience faces.
Your content is for your audience
It is okay that you have to do what you love, but remember that without your audience, you will not be able to achieve your goals as an internet entrepreneur. Therefore, before recording a video for YouTube, it is important to think about whether or not your audience will like the content. As you release videos on YouTube, you will get a better sense of what your audience likes and, at the same time, you will know what attracts the most audience.
To be able to convert your video into sales, it is important that you awaken dreams in your audience. In addition to providing the solution that the public needs, show them that that solution is the best way for them to achieve better quality of life. For that, you need to learn and study about copywriting, which is the art of writing texts that sell.
One of the most powerful ways to sell a product or service is to show how useful it is. You can put testimonials from satisfied people in the videos themselves or ask them to put them in the comments. With either option, the important thing is to show that what you sell really works.