Anyone can quickly start selling his/her products online. The first thing is to build a website, or at least launch a few landing pages.
Step 1: Build a website.
Shopify, Wix, Weebly, Bigcommerce, WordPress, etc are a few website builders or platforms that are very commonly used for creating websites. For example, Shopify is highly suitable for creating beautiful online stores, and the website owner is not required to know anything about the hosting part as Shopify takes care of it all.
Another example is WordPress. WordPress installation can be done very easily, sometimes with a few mouse clicks when you go through WordPress website setting wizard or cpanel by many of the web hosting services.
Leadpages is a tool for building landing pages. But you need to combine WordPress (the free website builder) with leadpages. On your end product website, Leadpages will become the frontend visual part of your landing page, and WordPress will be the backend.
Clickfunnels is a platform that lets you quickly launch your digital product. The advantage of using the Clickfunnels platform is that it suits a freelancer or an ebook author who sells only very few products, such as 1-5 products.
Step 2: Write the messages for your products.
Next is to upload to your website the product descriptions and details that you have carefully written. This content would be the main copy and an important decision factor for your users to see what your product is all about before they can decide to purchase or not. From time to time according to the feedback of your customers, or the feature changes of your product, you may make slight updates to this content.
Step 3: Get people to visit your website.
After you have successfully launched your site with your products, you will need to get people to visit your site. Many are tempted to start quickly using paid ads such as paid search ads (or keyword ads) through Google Ads or Adwords. It is a popular choice because people always use search engines and make searches on Google.
Another option is to place ads on Facebook. Facebook is different to the ad program of Google, where it does not target the audience using keywords. Facebook relies on other conditions to determine who on Facebook should see your ads. For example, when a user on Facebook clicks a post that is related to lawnmowers, and you place an ad about the lawnmower you are selling, your ad has a good chance to be shown to this user, provided the location of this user is also within the geo location that you have allowed your ad to appear.