Beginners’ Guide – Advantages and Disadvantages of Social Media

We all are beginners at some point. For the beginners the biggest challenge is to know the advantages and disadvantages of Social Media. Today we are going to talk about the Social Media – Advantages and Disadvantages. Many small business owners have not yet taken advantage of social media to help grow their business. It has become so vital for us to stay connected and convey the right message. To get the best out of this platform here are some tips and guidance for the beginners to know.

First of all some facts and figures of social media sites:

One in every nine people on earth is on Facebook
Twitter is adding nearly 500,000 users everyday
One in four Americans watches a video online everyday
During the second half of 2010, LinkedIn membership base grew, on average, by 1 million new members every ten days
Connect: Facebook helps you connect and share with people in your life. Just think what was your life before Facebook invented? Was it more relax, exiting, boring or challenging? In Facebook we can create a personal profile, add other users as friends & exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals across the globe. Whether you are using it for personal growth or spreading your business. It also gives you the opportunity to connect with business minded people like you. If we talk about Twitter, it is simply amazing! Twitter is a real time information network that connects you to the latest stories, ideas what you find interesting. It gives you an opportunity to know what’s happening around the world in 140 characters long tweet!

Interact: With your connections Facebook gives you an opportunity to let people know about you. You can share your photos, stories and create fan page. As a business, Facebook pages are a good source of feedback on your product/services. In LinkedIn you can interact with professionals on one single platform. You can discuss business, resources, ideas, learning opportunities and lot more. In Twitter, tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the followers. On a personal level Twitters allows one to communicate with friends and families. On business level it connects your current & potential customers with your product & service.

Exchange: With the use of Facebook, we exchange joy, fun, sorrows, help and many more things at one place! Facebook slowly also being used like email. So this is one of the cost-effective ways to connected. With the use of LinkedIn we exchange professional expertise along with useful information which eventually enhances our professional brand. It also exchanges stronger business ideas with each other. On a business level, it helps us to exchange feedback, comments which eventually lead to increase business. On a personal level, it helps you in personal development. Twitter is a powerful tool for exchanging information and news as Twitter user often link to useful sites or articles & can be source of alternative news.

Qualities of the Right SEO Companies

Many businesses online offer competition to your organization. Therefore, enhancing your presence online will make your business competitive. Professional SEO companies play an important role in ensuring their clients’ websites rank high on search engines and attract potential customers. A professional company will help you discover new products you can consider expanding to by simply looking at the keyword data as well as what most online users are searching for the most. The company will be in a position to recommend high search volume keywords with low competitiveness – keywords that have the potential of generating thousands of sales every month. However, for the best results, you need to find the right SEO company. The following are some of the qualities to look out for in an SEO company:

· Truthful & realistic

SEO has become a lucrative business. However, several crooked SEO service providers provide many promises but fail to keep them. You need to avoid a company that claims to have good relationships with popular search engines to guarantee top rankings. The right company is straightforward and realistic. It possesses the necessary experience required in ensuring client’s websites are visible in search engine results, without having to make unrealistic promises. A professional company prides in a team of experienced SEO experts to undertake the necessary work.

· Use ethical SEO strategies

You need to be weary of companies that employ other alternative but negative methods. These types of methods are against the existing quality guidelines of leading search engines, such as Google. The results are often short-term in addition to exposing the business’s site to a ban or being dropped from the ranking temporarily or permanently. It is important to choose SEO companies that employ ethical strategies to achieve good results.

· Actively involved in the website

SEO work can be very demanding. However, good SEO companies take every initiative to create time for their clients by meeting with them at often as possible. They do not wait for their clients to call when they have problems. It is important for the company to keep in touch with clients to provide feedback on the SEO progress. They should be able to provide informative blog posts. Furthermore, they should make recommendations around keywords, social media, blog marketing, on-site updates, etc.

Is SEO Still Worth It?

There’s been so much talk going on about search engine optimisation marketing or SEO in general being dead or that it would not matter significantly to your website’s goals on ranking and ‘searchability’. However, to say that SEO is dead and that it does not matter are misnomers. In fact, SEO is very much alive and thriving as we speak.

However, there are SEO practices that are actually dead for good reasons. These are practices that do not work anymore today or practices that do work because these are in violation to search engine guidelines. Some of these dead SEO practices are keyword stuffing, keyword hiding, website duplication on different domains and using of spun content to name a few. Gone too are the days of spamdexing wherein search engine indexes are manipulated on purpose. Now that search engines are a lot smarter, the death of these SEO practices works to the advantage of people whose intentions are pure in terms of their website’s success and ranking in the search engines. The playing field in terms of search engine optimisation marketing is equal to all those who wish to participate to say the least.

Today, SEO means having high-quality content and making that content easy to find in search engines. Again, even though search engines today are a lot smarter in terms of filtering great content from the not, it is important that content is written with people in mind and not purely for search engines. Ultimately, optimised content is just half of what can make it great. More than anything, it has to be relevant to the customers you are targeting. If the content is relevant, people are more likely to view your website to find answers. It may not be directly an effect of having good SEO, but the natural inclination of people pulling up your website for viewing can definitely boost your rankings and search traffic. After all, what is optimised content for if it does not bear any significance to anyone?

In the marketing sense, high-quality content means making content that can satisfy customer questions, and converting that satisfaction into an action – a purchase, a sign up to the newsletter, a request for a free quote and some other business outcome. How can SEO enter into this scenario? It enters when it comes to researching and using targeted keywords in your content. This involves the use of reliable keyword tools such as Google’s Keyword Planner that can provide average monthly searches and competition level for a particular keyword.

Aside from referencing keyword suggestions from these recognised tools, writing optimised content means making use of keywords that you think are common terms that people will use in searching a product or a service that you may be offering. Part of SEO marketing is having substantial content published in platforms aside from your website. Article marketing, blog posting, creating infographics and publishing white papers and press releases can help drive traffic to your website. Whether you are at square one in terms of your search engine optimisation efforts or not, maximising what SEO marketing can do for you while making sure that you stay on top of your content writing efforts should keep your website floating in the right direction.

SEO Changes: Google Post-PRISM

SEO is in a constant state of flux. In fact, change is one of the only consistencies to search. Most often, the algorithm changes that affect search results have no true bearing on searchers. Or, at the very least, searchers do not notice the changes. The changes, however, are made for the searcher in an effort to serve up the most relevant results that engage searchers and keep them coming back to that specific engine.

The search engine wars were highlighted in a series of commercials beginning in 2009. Bing, a search engine created by Microsoft, entered the market by force with a mission to prove to searchers that they were more intuitive and “searcher-oriented” than Google or Yahoo. This proved to be one of the first times that searchers became interested in the way search works and the actual results that were appearing on their screens. It led to comparisons between the search engines, and the way they use SEO began to really come into play. A 2012 set of Bing commercials further brought search engines to the forefront with the “Bing it On” challenge. Their argument was the Google was a habit, but that Bing was actually a more useful search engine. It might have muddied the waters a bit, but Google still reigned supreme.

Google’s algorithms now set the tone for the SEO industry. When changes are made, they reverberate through the industry and strategy changes are made quickly to adapt. The most recent Google change involves security and ensures more privacy for searchers. But, it creates a huge hurdle for internet marketing firms working diligently to provide top search result listings for clients.

Missing Information

Keyword research has always been, and will continue to be, a part of SEO. Keywords refer to the actual verbiage that a searcher types into a search engine when trying to find information. Through Google Analytics, SEO companies could research trends in keywords and note subtle changes in search that could make a huge difference on a campaign. The service is free, but there was always a bit of missing information.

In late 2011, Google employed encrypted searches for anyone who was logged into a Google account while searching. Because of Google’s other service offerings (Chrome, Gmail, Drive, etc.) this accounted for a large portion of people. With this encryption, searchers’ queries were blocked and listed as “not provided” through Google Analytics. As more and more people created logins for Google searches, the number of “not provided” responses realized a steady increase. Steady, that is, until early September of this year when a huge spike showed as many as 75 percent of search terms being withheld.

Mobile Websites and SEO – A Brief Overview

With changing times and technology, it is very crucial for a business organization to stay up-to-date with advancements in marketing strategies. One development that has caught wide attention is mobile web marketing. More people are now using mobile devices such as smart phones and tablets to search for information, products and services. That’s why businesses need to be ‘seen’ on these devices. Mobile websites and SEO are inextricably linked. Your web pages need to display well on mobile devices. Mobile search engine optimization services are necessary for higher web page ranking on mobile search.

Importance of Mobile Search Engine Optimization

With rising mobile search, staying competitive means having an optimized presence on mobile devices. If a company website is not mobile user-friendly, it is likely that its web pages will face higher bounce rates. A bad mobile experience can significantly impact the SEO benefits of a business.

A mobile website seeks to provide the user with a satisfactory browsing experience. Here are some useful tips to be kept in mind when designing a mobile optimized website:

Create a simple yet professional look
Add location mapping features
Add less information in clearer format for lesser loading time
Invite offline customers to go online through QR codes
Display correct contact information
Benefits of Mobile Website Optimization

Mobile websites and SEO strategies help business organizations in the following ways:

Faster Loading Time – A company that designs mobile websites takes account of specific standards. People use mobile sites for faster results. If a page takes long time to download, they lose interest. Mobile web design and optimization strategy aims to optimize page size and make it load fast on all cellular networks.

Better Exposure – Mobile SEO strategies should help in increasing the visibility of the website. Mobile optimized websites gain higher search engine rankings mainly in Google, yahoo, Bing and many more. This can significantly provide higher exposure and achieve higher conversions.

Smart Car Technology Is Saving Lives

Thanks to tougher testing and new technology our cars are now safer. It seems the auto manufacturers have been paying attention to the crash data studies and have begun to build cars that meet or exceed the crash safety standards for occupants. Newer cars are providing a greater level of safety in crashes and also providing new enhanced collision technology which up till now has not existed. The National Highway Traffic Administration (NHTSA) identifies those vehicles that are equipped with this new technology on their website safe Car.gov.

These new crash avoidance technologies come in the following forms:

– Electronic Stability Control (ESC); Senses when your vehicle is starting to lose control and helps you maintain control during extreme maneuvers. Automatically applies the brake to one or more of the wheels to turn your vehicle to the appropriate direction.

– Forward Collision Warning (FCW); Alerts you when your vehicle is getting too close to another vehicle, allowing you to brake or steer, which can help avoid a crash.

– Lane Departure Warning (LDW); Senses and monitors lane markings. It warns you when your vehicle is unintentionally drifting to another lane, or leaving the road altogether, potentially allowing you to steer back into your lane.

Starting with 2011 models, NHTSA introduced tougher testing along with much more stringent rating criteria for their 5-Star Safety rating system. It also recommends those vehicles that provide crash avoidance technologies. Because of the more stringent tests, ratings for 2011 and newer vehicles should not be compared to ratings for 1990-2010 models. The new test now incorporates a smaller dummy size to replicate a woman or teenager. NHTSA says its tests will also collect more data from extra sensors that are placed on the crash test dummies.

The Overall Vehicle 5 Star Score is based on how well a vehicle protects the occupants during frontal, side crash safety and rollover resistance. It has also added a new test, a side pole test, which simulates a crash involving stationary objects, like a tree or telephone pole. The score is simple, 5 stars means the car received the highest rating while1 star the lowest.

When it comes to being safe in our vehicles there are some simple and low tech options that should not be overlooked.

– Proper Tire Pressure; Underinflated and over inflated tires are the leading cause of tire failure. Check your tires pressure once a month. Replace worn tires and make note of irregular wear, this could be a sign of wheel misalignment.

The History of Far Infrared Ray Technology For Weight Loss

You’ve probably heard about Far Infrared Ray (FIR) technology before but you may not know that it has long been used for a variety of applications. Some of those things that FIR is very effective at combating are fat cells, muscle aches and pains, and toxins. The best part about this type of therapy is that it is completely safe. Read on for more information about the history of FIR and how it’s been used for well over a century as both treatment and therapy.

Discovery and Development of Far Infrared Rays

Sir William Herschel is credited for discovering the radiant heat emitted by far infrared rays. Sir Herschel figured out that certain colors on the electromagnetic spectrum were hotter than others; by placing a thermometer at specific points along the spectrum formed by a glass prism, he found that starting at the color purple, the emitted heat increased substantially. But the effect was even stronger beyond the red at the end of the electromagnetic spectrum. The invisible light beyond red began to be referred to as Far Infrared Rays in the nineteenth century.

In the 1960s, NASA began to research the properties of FIR in earnest. What they discovered was that FIR technology is very safe, since it is really nothing more than heat, and by the 1980s, scientists determined it could be quite beneficial in a variety of applications. NASA placed far infrared light generators in astronauts’ space suits in order to stimulate their cardiovascular functioning in the absence of traditional exercise opportunities.

Modern Uses of FIR

After NASA’s patent for the FIR-generating panels in space suits expired, the technology became available to private companies. Knowing the many therapeutic benefits of FIR, it quickly became utilized for everything from muscle rehabilitation to dry sauna treatments to weight loss. Other uses include far infrared ray space heaters and medical units for keeping newborn babies in hospitals warm.

In the past several decades, researchers in China and Japan discovered that far infrared rays could be even more beneficial than originally thought. Taking the concept of cardiovascular stimulation a step farther, these researchers found that a system delivering FIR to the body could result in caloric consumption equal to a six to nine mile run (anywhere from 600 to 2,400 calories) during a 30-minute session.

How Mobile Technology Has Changed The Way We Work and Live

Today I was using my iPhone and it struck me that before smart phones things took just a little bit longer. Mobile technology just makes everything much more convenient.

Here is a day in the life of me and my mobile technology and I am going to present it in a Now and Then format just for fun.

Now

Wake up to my iPhone Alarm

Then

Set a clock radio as my alarm

Now

Go to the gym and listen to iTunes on my iPhone

Then

Take my Walkman or Discman with headset

Now

Meditate using meditation timer Meditate app on my iPhone

Then

Set a stove timer or watch alarm or stop watch

Now

Send text blast to my client list

Are Your Cold Chain Technologies Up to the Task of Global Distribution?

Cold chain technologies serve an important role for a myriad amount of industries, particularly retail and shipment. Cold chain refers to a temperature-managed supply chain. An untarnished cold chain is an uninterrupted collection of storage and distribution processes that maintain a certain range of temperature. It is mainly utilized to assist in extending and guaranteeing the shelf life of goods that are shipped and exported to distant places. Goods vary immensely from agricultural products, seafood, frozen food, photo films and even pharmaceutical products, such as vaccines.

These technologies are commonly used for in the food and drug industries as well as several chemical shipments. The typical temperature range for cold chains technology in the field of pharmaceuticals is 2 to 8°C yet the certain temperature and time at temp tolerances rely upon the real product being delivered overseas. This is vital in the supply of vaccines to distant hospitals and medical institutions in hot weather conditions enveloped by poorly developed transportation systems. Efficient vaccine distribution and storage are crucial to accomplishing immunization scope and effect. As new and costlier vaccines become available, greater capacity is relatively demanded for cold chains technology to conform to the latest vaccines. Furthermore, with the high financial risks involved, the loss of vaccines associated with climate damage is becoming unacceptable. Cutting edge chain technology can support the improvement in dependability of vaccine dissemination, lower unneeded wastage of invaluable vaccines and other pharmaceutical drugs and support the empowerment of the overall immunization networks.

The importance of this process has become apparent in different situations in the past. Disruption of cold chains execution as a result of a war may generate consequences identical to the Smallpox outbreak in the Philippines during the US-Spanish war. Conventionally, all historical stability information facilitated for vaccines was derived from the standard temperature range between 2 to 8­°C. With previous development of biological goods by former vaccine manufacturers, biological affairs had fallen into identical classifications of storage at 2 to 8°C because of the technicality of the products and the insufficiency of testing these goods at broader storage circumstances.

Tiger Text – If Only Tiger Woods Had This Cell Phone Application

How Does Tiger Text work?

Tiger Text is basically a service that will handle all of your text messages. A software application that runs on your phone will be needed for both the person sending the text and the person receiving the text. When a message is sent out you can specify an expiration of the text that you send out. Once the expiration of the text runs out it is deleted from the senders phone, the recipient;s phone, and the server, leaving no trace of the text message at all. The application also does not allow you to copy any of the texts. Another option for the text is the set it as “delete upon reading”, which delete the message once it is read.

What cell phones is it available on?

Currently the application runs on the iPhone and iPod touch; however, it will soon be available for use on the Blackberry and Android.

Was Tiger Text Named After Tiger Woods?

Just a month after Tiger Woods had his troubles with his text messages coming back to haunt him,a new cell phone software is named “Tiger Text” (that could have been used to save him from some of the text message evidence he had left behind) gets launched. Is the just a coincidence or is this just good marketing?

According to the developers of the application, they have settled on the name “Tiger Text” for a long time in the making before the whole “Tiger Woods” incident. The tiger is supposed to be representation of covering your own tracks. The application itself shows paw print tracks after a message is deleted that indicates that your message no longer has a trail.

I find this to be all too convenient, however I suppose it is plausible. Maybe they did just run into a stroke of luck in their marketing campaign.

Is Tiger Text free?

This application is currently offering a 15 day and 100 text messages trial version for free in order to try out their application. There plan is to charge $1.49 for 250 messages sent per month and $2.49 per month for unlimited messages after that. This comes out to be around $18 per year. For some people that is a small price to pay for their privacy.

With the rise of technology the there has been a fall in privacy. However, with this new application technology has given the users an option to protect their privacy rights.